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General Information

Job Title
Assistant Marketing Manager, CRM
Market
Hong Kong
Brand
KFC
Department
Marketing (MKT)
Job Requsition Published Date
13-Sep-2025

Job Information

Job Responsibilities:

Join our dynamic marketing team to drive customer engagement and brand growth. Key responsibilities include:

  • Lead CRM initiatives, including yuu and KFC membership programs, by developing member offer strategies and segmentation plans to drive engagement and loyalty
  • Develop and execute member acquisition and retention strategies to increase visit frequency and align with business goals.
  • Collaborate with internal teams and external partners to analyze member performance and optimize communication strategies
  • Support the development of marketing plans to achieve annual sales and profitability targets
  • Drive cross-functional execution of approved initiatives, including new product launches and promotional campaigns
  • Manage production houses, creative agencies, and social media partners to ensure timely, on-brief, and budget-compliant delivery across Digital, ATL, and BTL channels
  • Prepare marketing ROI proposals and conducting post-campaign analysis to measure effectiveness and inform future strategies.
  • Contribute to the planning and execution of social media and digital marketing activities
  • Ensure timely and effective communication of key updates, including events and new product development launch plans, to relevant stakeholders
  • Participate in ad hoc projects and assignments as required
Requirements:
  • Bachelor’s degree in Marketing, Business Administration, or a related discipline
  • Minimum 4 years of CRM experience; prior experience in the F&B industry is a strong advantage
  • Strong communication and interpersonal skills; fluent in English and Cantonese
  • Solid understanding of CRM systems and customer engagement strategies
  • Creative thinker with a passion for innovation and continuous improvement
  • Highly organized with strong project and budget management skills
  • Strong business acumen and analytical mindset
  • Hands-on experience in executing ATL (Above-the-Line) and BTL (Below-the-Line) marketing activities
  • Proven ability to collaborate effectively with cross-functional teams and external agencies
  • Excellent command of both written and spoken English and Cantonese