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General Information

Job Title
台灣徵才-CRM Asssistant Manager (PK loyalty program)
Market
Taiwan
Brand
JRGTW Shared Functions
Department
Digital Operations (DO)
Job Requsition Published Date
21-Oct-2025

Job Information

Job Responsibilities:

Loyalty Program Management (60%)

  1. Lead daily operations and yearly optimization of the PK Loyalty Program, including point rules, tier design, redemption catalog, and reward strategy

  2. Design and implement frequency-driving initiatives through segmented user journeys (e.g., activating light users)

  3. Co-create campaign plans with brand CRM AMs by embedding loyalty mechanics to enhance repeat purchases and engagement

  4. Collaborate with the data team to monitor KPIs such as redemption rate, point usage, and frequency uplift

  5. Explore high-potential opportunities across brands/channels and introduce new reward formats or task-based modules

Member Experience & Platform Collaboration (25%)

  1. Work with APP and EC teams to improve onboarding and purchase flows.

  2. Contribute UX recommendations for loyalty-related modules to enhance reach and user experience

  3. Coordinate with MarTech, APP, and data stakeholders to support functionality development and rule updates

Strategic Insight & Cross-Functional Collaboration (10%)

  1. Contribute loyalty lens in broader CRM strategy by aligning role and KPIs within the full member lifecycle

  2. Share campaign insights as inputs for marketing or product refinement

  3. Participate in potential external collaborations or partnerships to expand member value

Administrative & Operational Support (5%)

 

  1. Maintain campaign documentation and loyalty SOPs

  2. Support budget tracking, vendor coordination, and timeline control

Requirements:

Qualifications:

1.    Ideal Candidate Profile

  • 3–6 years of experience in CRM, digital marketing, e-commerce, or integrated agency roles
  • Strong interest in customer behavior, marketing automation tools, and data-led campaign design.
  • Hands-on experience with tools like Braze, Salesforce Marketing Cloud, HubSpot or equivalent.
  • Able to balance strategic thinking and tactical execution
  • Good command of data interpretation, A/B testing, segmentation logic
  • Comfortable working cross-functionally with product, data, marketing, and tech stakeholders
  • Fluent in English (written and spoken); Mandarin proficiency is a plus. 

2.    We are looking for someone who...

  • Thrives in building and improving processes from 0 to 1
  • Enjoys working in fast-moving, cross-disciplinary teams.
  • Is proactive, detail-oriented, and curious about technology and user behavior.
  • Sees CRM not just as a tool—but as a way to create meaningful customer experiences.