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General Information

Job Title
台灣徵才- Pizza Hut EC Brand Manager
Market
Taiwan
Brand
JRGTW Shared Functions
Department
Digital Operations (DO)
Job Requsition Published Date
09-Sep-2024

Job Information

Job Responsibilities:

Position Summary:

In charge of developing PH Individual Online Ordering System (OLO) sales by enhance traffic, conversion rate (CVR) and ticket average (TA). Leverage media agencies and operate owned media to engage consumer ordering online.


【Strategy and Sales】

  • Develop/implement PH OLO sales strategy to meet the annual objective.
  • Grow owned online sales thru traffic/customer base growth thru managing/grow/develop traffic source (eg. Search (SEO/SEM), APP, Line, etc) measured by ROAS/ROI. 
  • Grow CVR and TA thru UIUX / Martech improvement and quick-ordering scenario by working with UX planner/digital-tech service team.
  • Closely work with MKT team thru full funnel management for assigned marketing product campaigns to drive lower funnel performance thru work with CRM, performance agency.
  • Analyzing OLO sales and owned media performance with data-supported conclusions/actions.
  • Work with Data/CRM team for deeper analysis for better sales improvement.
  • Develop and enhance regular report efficiency.


【Data Analysis】

  • Analyzing OLO sales and owned media performance with data-supported conclusions/actions.
  • Work with data team for deeper analysis for better sales improvement.


【Agency】

  • Manage agencies to optimize ROAS thru whole funnel practice.
  • Learn/apply new practices and tools from the market to get digital experience initiatives.


【Project management and People Management】

  • Develop/implement assigned projects to grow OLO sales measured by ROAS/ROI.
  • Uplift efficiency on ways of working and build SOP for new task if needed.
  • Supervise UX planner to grow CV% and provide support accordingly.


【Administration】

  • Regular basis reporting incl performance review and project updates.
  • Responsibility for planning and budgetary control
  • Day-to-day EC site on-and-off shelf management by co-work with DTS & marketing team.


Requirements:

Minimum education requirement

  • Bachelor/Master degree 


Relevant experience and minimum years required

  • A minimum of 5 years relevant experience
  • Expertise in the EC fields and EC platform management with the below experience
  • Digital campaign planning/implementation (context/content driven)
  • Developing/managing paid/earned/owned channel strategy/implementation plan
  • Performance marketing with conversion rate improvement to drive ROAS
  • Managing/optimizing web ordering platform to improve CV%
  • Experience managing a budget


Basic skills requirements/Competence Requirements

  • Must have - Google analysis, Google search console, PowerBI
  • Ability to execute EC campaigns that drive quality traffic and target audience (TA)
  • Strong project management, organizational, and analytical skills
  • Self-motivated with the ability to take initiative and adapt to changes
  • Demonstrated ability to effectively communicate at all levels and collaborate with others to achieve objectives
  • Growth mindset and openness to new tools, platforms, or formats to drive sales
  • Good verbal and written English skills