JRG

Assist marketing manager to achieve annual Core business budget and solidify brand image via measurement of same store sales/transaction growth, market share performance, key product layer performance, and brand preference. The key job contents as below: 

• Develop brand strategy and marketing calendar planning
• Develop new product pipeline and supervise new product development 
• Develop relevant and distinctive Communication/Advertising strategy and supervise the execution
• Build sustainable festival equities, key messages for brand leadership
• Supervise marketing calendar/program execution and product management 
• Consumer research development and management 
• Agency management
• A&P management

To develop, validate and implement Core business initiatives to achieve company annual budget and market share objectives.

To supervise brand team on:

• New Product Development and implementation: NPD, promotional proposals based upon financial analysis, and post-tracking evaluation
• Develop Premium/Classic pizza product, communication, and value strategy
• ATL/BTL development and implementation: Digital/social, PR, leaflet, in-store POSM, etc.
• Conduct promotional proposals based upon financial analysis, and
• Review with cross functions, and post-tracking evaluation
• Research development and implementation
• To manage agency in delivering insightful communication and strategic input quality and influence consumer perception for business/brand building
• To supervise the communication program delivered on timing to achieve target brand/ad awareness
• To control A&P spending within budget
• To support annual brand strategy / menu vision
• To assist Marketing manager on annual/quarterly/monthly meetings/reports