JRG

Position Summary:

In charge of developing PH Individual Online Ordering System (OLO) sales by enhance traffic, conversion rate (CVR) and ticket average (TA). Leverage media agencies and operate owned media to engage consumer ordering online.

【Strategy and Sales】

• Develop/implement PH OLO sales strategy to meet the annual objective.
• Grow owned online sales thru traffic/customer base growth thru managing/grow/develop traffic source (eg. Search (SEO/SEM), APP, Line, etc) measured by ROAS/ROI. 
• Grow CVR and TA thru UIUX / Martech improvement and quick-ordering scenario by working with UX planner/digital-tech service team.
• Closely work with MKT team thru full funnel management for assigned marketing product campaigns to drive lower funnel performance thru work with CRM, performance agency.
• Analyzing OLO sales and owned media performance with data-supported conclusions/actions.
• Work with Data/CRM team for deeper analysis for better sales improvement.
• Develop and enhance regular report efficiency.

  
  

【Data Analysis】

• Analyzing OLO sales and owned media performance with data-supported conclusions/actions.
• Work with data team for deeper analysis for better sales improvement.

【Agency】

• Manage agencies to optimize ROAS thru whole funnel practice.
• Learn/apply new practices and tools from the market to get digital experience initiatives.

  
  

【Project management and People Management】

• Develop/implement assigned projects to grow OLO sales measured by ROAS/ROI.
• Uplift efficiency on ways of working and build SOP for new task if needed.
• Supervise UX planner to grow CV% and provide support accordingly.

  
  

【Administration】

• Regular basis reporting incl performance review and project updates.
• Responsibility for planning and budgetary control
• Day-to-day EC site on-and-off shelf management by co-work with DTS & marketing team.