JRG

Data mining and analysis

• Developing and implementing data analyses, data collection systems and other strategies that optimize statistical efficiency and quality 
• Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics that support key business decisions
• Clearly communicating the findings from the analysis to turn information into action through visualized /graphic reports, dashboards, and/or presentations.
• Preparing KPI report and continuously tracking campaign performance evaluation

Business Strategy and Sales: 

•  Product category/ segmentation/ behavior analysis to explore member insights and opportunity to increase sales through using various techniques and approaches 
• Understanding the business requirements, through using model/ segmentation data analysis to explore the fact to answer specific business answers/requirement. 
• Using A/B testing model to apply to each campaign and quantified valuable result and sales  
• Keeping up to date with knowledge of CRM Data Analytics trends and advising on new approaches to adopt

Cross function Communication

• Working closely with cross-functional teams to ensure effective communication and coordination of CRM Data Analytics initiatives
• Cross function data analysis (product view, sales view) support for seek uncover opportunities.

BI reporting and CRM platform enhancement

• CRM report BI tools and report build up for member performance/ sales performance/ campaign evaluation automatically. 
• CRM campaign automation platform management and identify areas to increase efficiency and automation of processes