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General Information

職稱
CRM Manager
Market
香港
Brand
Pizza Hut
部門
企劃部
Job Requsition Published Date
02-3月-2026

職務資訊

職務職責
  • Lead the planning and execution of CRM initiatives and loyalty programs (Hut Rewards and yuu) to enhance customer loyalty, including member automation journeys, offer strategies, and segmentation.
  • Develop and manage member acquisition, retention, and reactivation strategies to strengthen long‑term customer engagement.
  • Establish effective marketing and promotional strategies to maximize business opportunities and support company objectives.
  • Monitor CRM KPIs and evaluate campaign performance to optimize spending and drive continuous improvements.
  • Formulate strategic marketing plans (member automation, offers, and segmentation) and implement targeted marketing programs.
  • Lead the development and execution of CRM campaigns, including email communications, loyalty initiatives, and personalized marketing activities.
  • Utilize CRM databases and analytics tools to generate actionable insights, identify business opportunities, and personalize engagement plans.
  • Manage and maintain CRM databases to ensure high data quality and accuracy.
  • Drive the adoption of new CRM technologies and best practices to support innovation and ongoing enhancement of CRM capabilities.
要求
  • Degree holder in Marketing, Business Analytics, Business Administration, or related disciplines.
  • Minimum 8 years of solid experience in Marketing and CRM, with at least 3 years in a supervisory role.
  • Proven management experience in strategic planning and budgeting.
  • Proactive, responsible, with strong marketing acumen and high attention to detail.
  • Solid expertise in CRM platforms, marketing automation, and analytics tools (e.g., Microsoft Dynamics 365, Braze, Power BI, Tableau, or equivalent).
  • Demonstrated experience in database management and CRM dashboard development.
  • Strong analytical, presentation, negotiation, problem‑solving, and people management skills.
  • Excellent interpersonal and communication skills.
  • Good command of both written and spoken English and Chinese


What We Need

Apply online with your CV and a cover Letter highlighting your experience, skills, and achievements.

 

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