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一般資訊

職稱
台灣徵才- KFC Marketing Brand Manager
Market
台灣
Brand
KFC
部門
企劃部
Job Requsition Published Date
21-11月-2024

職務資訊

職務職責
  • Be responsible for category management & IMC/NPD planning along with promotion scheme/ NPD for individual layer business (burger).
  • Agency management & cross functional communication
  • Category portfolio management pre & post tracking review of individual layer (burger).
  • New Product Development and implementation: NPD, promotional proposals based upon financial analysis, and post-tracking evaluation
  • ATL/BTL development and implementation: Digital, social, WOM, PR, leaflet, in-store POSM, etc.
  • To manage agency in delivering insightful communication and strategic input quality and influence consumer perception for business/brand building
  • Monthly review and control on A&P budget
  • Conduct promotional proposals based upon financial analysis
  • Ad-hoc research development and implementation
  • To work with brand marketing team, commercial marketing team and DO team to optimize product visibility in own channel
要求

Minimum education requirement 

•      BS Degree with major in Marketing or Mass Communication. MBA is preferred. 

Relevant experience and minimum years required.

•      At least 6 years related working experience in consumer product marketing fields, FMCG or retailing related experience is preferred.

•      Trade marketing experience is preferred.

•      People management experience is preferred.

•      A proactive, energetic approach to business with strong ownership

•      Team player

•      Strong communication skills with willingness in more service-oriented role for cross functional support

•      Be able to work under time pressure

•      Keen to receive new challenges for multi-functional tasks

•      Self-motivated with good learning attitude

Basic skills requirements

•      Strong commercial sense, numerical/data analysis

•      Good analytical skills on quali/quanti research finding with strategic insight

•      New product/business development experience is preferred

•      Project management experience

•      Computer: Proficient PC skills (MS Office related applications)

•      Good art sense

•      Quick reaction and multi-tasking

•      Problem solving skill

•      Well interpersonal skill, especially communication to internal (RD, FIN, SCM, OP, EC, B2B) and external (agencies, co-op partners) counterparts

•      Result-oriented thinking

•      Comfortable in English communication (listen, read, speak, and write)