職務資訊
Product Development
-Work with BM for NPD direction brief and follow development process.
-Forecast and monitor target achievement.
-Internal cross function management : application for system set up, cross function communication.
-Research: consumer validation
-Time management
IMC Communication & Media plan support
-Work with BM for communication brief and implement.
-Support TVC shooting preparation: coordinate with operation, R&D and creative agency.
-Supervise agency in delivering assigned projects on time with good quality
-Support IMC implement via own digital platform, including online order journey, explore opportunity via CRM, communication via PK App, LINE.
-Time management
Routine maintenance and ad hoc support
-Monthly review and sales tracking
-A&P management and consolidate
-Ad hoc research: triangle test, FGD
-Ad hoc call back set up and result summary.
1.Minimum education requirement
•BA degree in business, communication related education background.
2.Relevant experience and minimum years required
•1-3 years marketing experience, preferably in retailor, food & beverage industry experience.
3.Competence Requirements:
•Experience in ATL/BTL campaign development is preferred
•Good analytical skills for research comprehension
•New product development experience is preferred
•A proactive, energetic, and passionate approach to business with strong ownership
•A considerate team player, good communication skills for internal/external support
•Own great attention to details
•Self motivated with good learning attitude
4.Basic skills requirements
•Project management
•Computer: Proficient PC skills (MS Office related applications, especially excel)
•Language: English/Chinese fluently in writing, listening and speaking.