JRG

1. Product Development & Research

• Lead NPD direction briefing and manage development process from ideation to launch.

• Coordinate internal cross-functional management, including system setup and communication with R&D, Supply Chain, and Operations.

• Conduct consumer validation research (triangle test, FGD, ad hoc surveys) to guide decision-making.

• Ensure efficient time management to meet project milestones.

2. Commercial Planning

• Design and manage occasion-based coupons and promotional schemes to drive purchase frequency and re-purchase.

• Conduct financial simulation to evaluate scheme effectiveness and ensure profitability.

• Perform sales review and identify growth opportunities.

• Manage A&P budget tracking and consolidation for accurate reporting.

3. IMC Communication & Media Plan Support

• Prepare communication briefs and supervise agencies to deliver projects on time with high quality.

• Support IMC implementation via own digital ecosystem, including PK App, LINE, CRM, and online ordering journey.

• Explore opportunities through digital CRM touchpoints to improve consumer engagement and retention.

• Ensure strong time and project management across initiatives.

4. Routine Maintenance & Ad-hoc Support 

• Conduct  sales performance review to assess campaign and product impact.

• Manage ad hoc research (e.g., callback setup, result summary, triangle test).

• Provide operational support for both routine and urgent marketing needs.