Senior Digital Marketing Officer - 2036 - JRG

General Information

職稱

Senior Digital Marketing Officer

Market

香港

Brand

Pizza Hut

部門

企劃部

Job Requsition Published Date

06-7月-2026

職務資訊

職務職責

Plan and develop ATL communication strategies to support brand building and new customer acquisition through digital channels, including but not limited to display advertising, paid social, SEM, and SEO.
Plan and execute innovative digital marketing campaigns and projects to achieve business objectives.
Develop and implement social media strategies to enhance brand awareness and drive customer engagement.
Ensure effective and timely communication through regular content updates and innovative social media initiatives.
Collaborate closely with CRM, E-commerce, and Brand teams to conduct in-depth analysis of customer behavior, build a digital ecosystem, and formulate strategic plans to drive brand growth and sales performance.
Monitor, analyze, and report on digital marketing performance to evaluate channel effectiveness and identify optimization opportunities. Develop, own, and implement a user experience (UX) strategy across all online assets.
Work closely with internal stakeholders and external agencies to execute digital marketing initiatives effectively.

要求

Bachelor's degree in Marketing, Digital Marketing, E-commerce, Business Administration, or a related discipline.
Minimum 3 years of experience in Digital Marketing and/or Social Media Management, preferably with a well-known consumer brand or digital agency.
Hands-on experience in the development and day-to-day management of UX/UI initiatives within established organizations or business units.
Strong knowledge of Google Analytics and other digital analytics platforms.
Proven ability to independently drive end-to-end digital marketing campaigns across various channels, including social media, SEM, SEO, KOL/influencer marketing, social seeding, video production, media planning, and website development - from concept creation and audience targeting to execution, launch, and post-campaign evaluation.
Excellent presentation and communication skills, with the ability to influence stakeholders across different organizational levels.
Experience managing sizeable marketing budgets with a strong focus on ROI optimization.
Strategic thinker with demonstrated experience in brand building and brand positioning.
Creative, proactive, optimistic, and solution-oriented, with a strong can-do attitude.
Excellent command of both written and spoken English and Chinese.
Proficient in Microsoft Office applications, including Excel, Word, PowerPoint, and Chinese word processing.

What we need:

Apply online with your CV and a cover Letter highlighting your experience, skills, and achievements.

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