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General Information

職稱
台灣徵才-KFC Marketing (Sr.) Brand Manager
Market
台灣
Brand
KFC
部門
企劃部
Job Requsition Published Date
02-7月-2026

職務資訊

職務職責

Job Scope

?    Lead overall chicken category and group meal occasions

?    Including portfolio management, new product development, menu & pricing to manage overall topline and bottom-line business performance.

?    Define product pipeline and menu strategy to meet consumer needs and market acceptance

?    Localize brand positioning into market specific touch point and execution  

?    Work with agency partners to develop IMC to align with brand world and in store activations

?    Collaborate with cross-functional team for marketing plan implementation

?    Responsible for day-to-day business operation for assigned product layer

?    Manage social agency to deliver relevant and distinctive brand tone consistently 


 

Key Responsibilities AND % OF TIME SPENT ON EACH 

40%

 

  1. Lead overall chicken category and group meal occasions
  2. Including portfolio management, new product development, menu & pricing to manage overall topline and bottom-line business performance.
  3. Define product pipeline and menu strategy to meet consumer needs and market acceptance
  4. Lead sauce strategy to map with chicken flavor for the best combination
  5. Work with agency partners to develop IMC to align with brand world and in store activations
  6. Collaborate with cross-functional team for marketing plan implementation

40%

  1.  
  1. Construct promotional proposals based upon financial analysis, and review with cross functions, and post-tracking evaluation
  2. Manage Internal process; Sales analysis; Promotion planning/execution

20%

 

  1. Responsible for day-to-day business operation for assigned product layer
  2. Manage social agency to deliver relevant and distinctive brand tone consistently
  3. Monthly review and control on A&P budget

100%

 

 

要求

Qualifications:

1.    Minimum education requirement 

•    BS Degree with major in marketing. MBA is preferred.

2.    Relevant experience and minimum years required

•    At least 8 years of experience in marketing experience (FMCG/ Retail industry)

•    Co-branding experience

•    New product launch experience

3.    Basic skills requirements

•    Passion in food

•    Good in data analysis and sensitive to numbers 

•    Good communication skills   

•    Strong logic and strategic thinking, analytical skills, presentation, communication, organization, and time management skills

•    Fluent in English writing, speaking and presentation

•    Excellent Excel, Word, and PowerPoint skills

•    Agile working attitude and can accept fast retailer speed& tempo  

•    Demonstrated ability to handle multiple projects and details simultaneously

•    Ability to work well under pressure with time management

•    Positive thinking, self-driven, motivated, results oriented, adapt to change and open-minded for teamwork