Skip to content

General Information

Job Title
CRM Officer
Market
Hong Kong
Brand
Pizza Hut
Department
Marketing (MKT)
Job Requsition Published Date
13-Nov-2025

Job Information

Job Responsibilities:


  • Manage and optimize member loyalty program (Hut Rewards) and other marketing initiatives to achieve company objectives
  • Implement CRM campaign and customer automation for driving the growth of member acquisition, retention and reactivation as customer lifetime cycle
  • Analysis the member database to formulate CRM plan and programs includes members activities for sales and customer loyalty growth
  • Work closely with internal cross-functional teams and extend teams to ensure accuracy of all deliverables and promotions within designated timeline
  • Review and evaluate performance of marketing campaigns, and assess against goals (ROI and KPIs)
  • Support ad-hoc projects and assignment as required
Requirements:
  • Bachelor’s Degree in Marketing, Business Administration or related disciplines
  • At least 3 years hand-on CRM / Marketing experience in Retail, F&B, FMCG business is highly preferred
  •  Passionate in F&B, self-motivated and high attention to details
  •  A proactive, "can-do" problem-solver who thrives in a fast-paced, test-and-learn environment
  • Data-driven, strong analytical, problem solving and negotiation skills
  • Good communication, interpersonal and organization skills
  • Proficient in PC applications such as Excel, Word, PowerPoint and Chinese word processing
  • Experience with Power BI and CRM platform or related marketing tools (e.g. Braze) is a plus.
  • Excellent command of written and spoken English and Chinese
  • Candidates with more experience will be considered as Senior CRM Officer


What we need:

Apply online with your CV and a cover Letter highlighting your experience, skills, and achievements.

Jardine Restaurant Group is responsible for ensuring that all personal information collected from each Candidate presented to Jardine Restaurant Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice.

To find out more about Our Businesses and Our People, please visit our website https://www.jrg.com/