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General Information

Job Title
台灣徵才- Pizza Hut Marketing Brand Manager, Wow Product (企劃部產品經理)
Market
Taiwan
Brand
Pizza Hut
Department
Marketing (MKT)
Job Requsition Published Date
23-Sep-2024

Job Information

Job Responsibilities:

New Product Development

  • To develop, validate and implement initiatives to achieve company annual budget and market share objectives:
  • New Product Development and implementation: NPD, promotional proposals based upon financial analysis, and post-tracking evaluation.
  • IMC development and implementation: Digital, PR, leaflet, in-store POSM, etc.
  • Conduct promotional proposals based upon financial analysis, and review with cross functions, and post-tracking evaluation.
  • Research development and implementation


Others

  • To manage agency in delivering insightful communication and strategic input quality and influence consumer perception for business/brand building
  • To supervise the communication program delivered on timing to achieve target.
  • Brand/ad awareness
  • To control A&P spending within budget
  • Full funnel model and search intent model building
  • Work closely with DO/CRM team to drive member sales





Requirements:


Minimum education requirement

  • Master degree preferred from business/marketing related, MBA is preferred.


Relevant experience and minimum years required

  • At least 6 years related working experience in consumer product marketing fields, FMCG or retailing related experience is preferred.
  • People management experience is preferred.
  • A proactive, energetic approach to business with strong ownership
  • Team player
  • Strong communication skills with willingness in more service-oriented role for cross functional support
  • Be able to work under time pressure
  • Keen to receive new challenges for multi-functional tasks
  • Self-motivated with good learning attitude


Basic skills requirements

  • Good analytical skills on quali/quanti research finding with strategic insight
  • New product/business development experience is preferred
  • Project management experience
  • Computer: Proficient PC skills (MS Office related applications)
  • Language: English/Chinese fluently in writing, listening and speaking  
  • Good art sense