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General Information

Job Title
台灣徵才-Pizza Hut Marketing Brand Manager, Individual
Market
Taiwan
Brand
Pizza Hut
Department
Marketing (MKT)
Job Requsition Published Date
10-Mar-2026

Job Information

Job Responsibilities:

1. Product Development, Promotion & Business Management (40%)

  • Lead Individual Meal product portfolio strategy, including PPP, Pasta Hut, Rice, and emerging single-serve platforms

  • NPD & promotion planning:

    • Product concept and pricing architecture development

    • Volume forecast,  scheme design and P&L simulation

    • Cross-functional alignment (Ops / SCM / Finance / IT

  • Drive sales performance management:

    • Routine sales tracking & campaign post-evaluation

  • Ensure disciplined process & timeline management across launches and promotions

2. Consumer Insight, Member Data & Market Intelligence (30%)

  • Own consumer & occasion understanding for Individual Meals:

    • Usage & attitude, consumption occasions, trade-off vs. other QSR options

  • Leverage member & transactional data:

    • PK App / CRM data analysis (drive member penetration & frequency)

    • Propose actionable implications for media/member programs. 

  • Conduct and manage consumer research:

    • FGD: brief, concept screening, fieldwork, insight synthesis

    • Quant validation / call-back survey design & analysis 

  • Ongoing market & competitor monitoring:

    • Pricing, promo mechanics, product formats, channel moves

3. Brand Communication & IMC Execution (30%)

 

  • Develop IMC strategy and communication framework aligned with product & consumer insight

  • Lead creative development and agency management:

    • Campaign brief, creative review, optimization & post-tracking

  • Own marketing material production, including:

    • Digital & social content

    • POSM & leaflet (brief, quantity planning, print quality control)

    • PH website assets (banner, system brief, UAT, go-live check)

  • Manage media & PR execution:

    • Media planning brief, agency proposal review, cue & implementation

    • PR / event ideation, execution support & effectiveness tracking

Requirements:
  1. 1.   Minimum education requirement

BS Degree with major in marketing. MBA is preferred.

  1. 2.    Relevant experience and minimum years required

Ÿ  At least 6 years of experience in the marketing related field (FMCG industry)

Ÿ  New product/business development experience is preferred

Ÿ  High growth performance with fast-track record

Ÿ  Demonstrated ability to handle multiple projects and details simultaneously

Ÿ  Ability to work well under pressure with time management

Ÿ  Proven track record of consistently exceeding corporate objectives and quotas

Ÿ  Strong logic and strategic thinking, analytical skills, presentation, communication, organization, and time management skills

Ÿ  Positive thinking, self-driven, motivated, results oriented, adapt to change and open-minded for team work

Ÿ  Quick response, sense of urgency

  1. 3.    Basic skills requirements

Ÿ  Good analytical skills on quali/quanti research finding with strategic insight

Ÿ  Fluent in English writing, speaking and presentation.

Ÿ  Excellent Excel, Word, and PowerPoint skills