JRG

1. Product Development, Promotion & Business Management (40%)

• Lead Individual Meal product portfolio strategy, including PPP, Pasta Hut, Rice, and emerging single-serve platforms

• NPD & promotion planning:

  • Product concept and pricing architecture development

  • Volume forecast,  scheme design and P&L simulation

  • Cross-functional alignment (Ops / SCM / Finance / IT

• Drive sales performance management:

  • Routine sales tracking & campaign post-evaluation

• Ensure disciplined process & timeline management across launches and promotions

2. Consumer Insight, Member Data & Market Intelligence (30%)

• Own consumer & occasion understanding for Individual Meals:

  • Usage & attitude, consumption occasions, trade-off vs. other QSR options

• Leverage member & transactional data:

  • PK App / CRM data analysis (drive member penetration & frequency)

  • Propose actionable implications for media/member programs. 

• Conduct and manage consumer research:

  • FGD: brief, concept screening, fieldwork, insight synthesis

  • Quant validation / call-back survey design & analysis 

• Ongoing market & competitor monitoring:

  • Pricing, promo mechanics, product formats, channel moves

3. Brand Communication & IMC Execution (30%)

• Develop IMC strategy and communication framework aligned with product & consumer insight

• Lead creative development and agency management:

  • Campaign brief, creative review, optimization & post-tracking

• Own marketing material production, including:

  • Digital & social content

  • POSM & leaflet (brief, quantity planning, print quality control)

  • PH website assets (banner, system brief, UAT, go-live check)

• Manage media & PR execution:

  • Media planning brief, agency proposal review, cue & implementation

  • PR / event ideation, execution support & effectiveness tracking