JRG

◆ To develop, validate and implement Delco initiatives to achieve company annual budget and market share objectives
◆ To supervise brand team on:
- New Product Development and implementation: NPD, promotional proposals based upon financial analysis, and post-tracking evaluation
- ATL/BTL development and implementation: Digital/social, PR, leaflet, in-store POSM, etc.
- Conduct promotional proposals based upon financial analysis
- Review with cross functions, and post-tracking evaluation
- Research development and implementation
◆ To manage agency in delivering insightful communication and strategic input quality and influence consumer perception for business/brand building
◆ To supervise the communication program delivered on timing to achieve target brand/ad awareness
◆ To supervise team member to make sure the quality campaign on time implementation
◆ To develop/coach team member to strengthen marketing competency
◆ To control A&P spending within budget
◆ To plan for annual brand strategy / menu vision
◆ To assist Marketing director on annual/quarterly/monthly meetings/reports