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一般資訊

職稱
台灣徵才- Pizza Hut Marketing Manager
Market
台灣
Brand
Pizza Hut
部門
企劃部
Job Requsition Published Date
20-11月-2025

職務資訊

職務職責
◆ To develop, validate and implement Delco initiatives to achieve company annual budget and market share objectives
◆ To supervise brand team on:
- New Product Development and implementation: NPD, promotional proposals based upon financial analysis, and post-tracking evaluation
- ATL/BTL development and implementation: Digital/social, PR, leaflet, in-store POSM, etc.
- Conduct promotional proposals based upon financial analysis
- Review with cross functions, and post-tracking evaluation
- Research development and implementation
◆ To manage agency in delivering insightful communication and strategic input quality and influence consumer perception for business/brand building
◆ To supervise the communication program delivered on timing to achieve target brand/ad awareness
◆ To supervise team member to make sure the quality campaign on time implementation
◆ To develop/coach team member to strengthen marketing competency
◆ To control A&P spending within budget
◆ To plan for annual brand strategy / menu vision
◆ To assist Marketing director on annual/quarterly/monthly meetings/reports
要求
1. Minimum education requirement
- Master degree required from business/marketing related, MBA is preferred.

2. Relevant experience and minimum years required
- At least 10 years related working experience in consumer product marketing fields, FMCG or retailing related experience is preferred.
- At least 3 years of people management experience

3. Basic skills requirements
- Good analytical skills on quali/quanti research finding with strategic insight
- New product/business development experience
- Project management experience
- Computer: Proficient PC skills (MS Office related applications)
- Language: English/Chinese fluently in writing, listening and speaking
- Good art sense

4. Competence Requirements
- A proactive, energetic approach to business with strong ownership
- Team player
- Strong communication skills with willingness in more service-oriented role for cross functional support
- Be able to work under time pressure
- Keen to receive new challenges for multi-functional tasks
- Self-motivated with good learning attitude