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General Information

職稱
台灣徵才-Pizza Hut Marketing Manager, wow and CUO
Market
台灣
Brand
Pizza Hut
部門
企劃部
Job Requsition Published Date
28-1月-2026

職務資訊

職務職責

To lead the PH Wow innovation strategy, IP collaboration roadmap, and CUO (Customer Usage Occasion) building, driving brand talkability and sustainable growth.

The key job contents as below: 

  • NPD & Innovation Strategy: Lead the end-to-end development of Wow product roadmap, identifying innovation opportunities that align with younger consumer trends and brand "talkability" goals.
  • IP Collaboration & Partnership: Lead strategic IP collaborations and co-branding initiatives, supervise execution to drive transaction.
  • CUO Building: Develop brand CUO strategy, expanding brand occasion and enhancing brand distinctive role to drive consumption and support brand growth.
  • Commercial Execution: Translate brand engagement and social buzz into measurable business results with topline sales growth and profit contribution.
  • Cross-functional Collaboration: Coordinate closely with RD, SCM, and agencies to ensure flawless execution of the NPD calendar and campaign execution
  • Research development and implementation 
  • People management and development 
  • A&P management

 

Key Responsibilities AND % OF TIME SPENT ON EACH 

60%

 

  • Develop annual plan and supervise flawless execution, including Wow products, IP collaboration, and CUO building.
  • Day-to-day business management
  • New Product Development and implementation
  • ATL/BTL development and implementation: Print, radio, PR, leaflet, in-store POSM, etc.
  • Research development and implementation

20%

 

  • To manage agency in delivering insightful communication and strategic input quality and influence consumer perception for business/brand building
  • To supervise the communication program delivered on timing to achieve target brand/ad awareness

10%

 

  • Team member coaching and development
  • To grow talent capability and maintain retention rate

10%

 

  • To control A&P spending within budget 
  • To assist Marketing director on annual meeting/report
要求

Qualifications:

1.    Minimum education requirement

  • Master degree required from business/marketing related, MBA is preferred.

2.    Relevant experience and minimum years required

  • At least 10 years related working experience in consumer product marketing fields, FMCG or retailing related experience is preferred.
  • People management experience is a plus

3.    Basic skills requirements

  • Good analytical skills on quali/quanti research finding with strategic insight
  • Strong commercial and business senses
  • New product/business development experience
  • Project management experience
  • Computer: Proficient PC skills (MS Office related applications)
  • Language: English/Chinese fluently in writing, listening and speaking
  • Good art sense

4.    Competence Requirements

  • A proactive, energetic approach to business with strong ownership
  • Team player
  • Strong communication skills with willingness in more service-oriented role for cross functional support
  • Be able to work under time pressure
  • Keen to receive new challenges for multi-functional tasks
  • Self-motivated with good learning attitude